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VIDEO MARKETING

Frequently Asked Questions

What is the process for a video marketing project?

VISION MEETING
Ideas and inspiration are the cornerstone of this phase. First, we schedule a vision meeting to determine the project's goals and deliverables. Afterwards, we develop a timeline and craft a contract agreement for you to review and approve which leads us to the pre-production phase.

PRE-PRODUCTION
At this time, we partner with you to build an outline, script and storyboard to transform your vision into a clear plan of action. Once completed, we schedule the production.

PRODUCTION
In this phase we pull out all the stops and utilize our top notch storytelling gear to bring your story to life. We make the best use of your time by working efficiently and professionally. Depending on the project, we will film for several hours, to a day, or even multiple days.

POST-PRODUCTION
Once all filming is finished, the magic of video editing takes place! We refine the art that we created through editing, musical score, titles, transitions and color grading. The first cut is delivered to you conveniently over Frame.io whereby you can review the project from your phone, tablet or computer. The revision process is a breeze, and all our clients love our video review software. Finally, we make any adjustments to the deliverables and send them to you in pristine high resolution 4K, ready for social media, your website and any platform which a variety of aspect ratios, caption files, and custom video thumbnails (and much more).  We share with you a plethora of different video versions so you are ready to share on all platforms.

MARKETING CAMPAIGN
Once the production is complete, many clients are now taking advantage of our social media/ad campaign services where we craft a marketing plan and launch for your content, compose the copy for the posts, and launch the video(s) on your social media pages. It's an organized and relaxed process, and we share with you the successful data and results right to your inbox!

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HOW SOON SHOULD WE BOOK AND HOW LONG IS THE PROCESS?
We recommend that you book us several weeks in advance to your project, although a quicker turnaround is possible dependent on our work calendar. The pre-production process generally lasts 1-2 weeks, followed by production which is completed within a week's time, depending on the nature of the project. Editing varies in delivery time, but typically we send the first cut within two weeks (expedited delivery is available). In all, a typical video marketing project will last one month, not including the social media/ad campaign that will follow.
 

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