Whenever you create a commercial it is critical to know what your vision is and who you are trying to reach. For Brevada Brewhouse we knew that the majority of people who were going to see these advertisements would be students and young adults. So we needed something upbeat and fun, to show them an atmosphere where they can actually see themselves hanging out. Everything is shaped around what your goal of the video is and who the video is for. The music, the pace of the